A frequent mistake many people make is thinking that marketing automation software is primarily a tool for email marketing. While it's true that its origins are form there, what I am talking about is an entirely different kind of creature.
According to Wikipedia, marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing, such as content generation, social media postings, lead generation, just to name a few.
So how can small business benefit?
Since some 93% of B2B buyers are using the search engines to begin their buying process, it was clear that to be successful businesses required ways to streamline the inbound marketing process, and make it simpler to manage, all the while reducing the resources and time needed for day-to-day marketing activities. Marketing automation software makes this happen, enabling you to manage every aspect of the lead generation pathway. Good software of this type will attract visitors to your site, and start them down the path of the buying process with offers and follow-up emails. It'll also segment your leads as to source, product interests and any specific parameters.
How this works is that the systems have a complex series of rules to trigger action items, whether that is a particular offer, more content, email follow-up or some other action. This allows marketers to deliver precisely what the visitor is looking to get at any given time. Deciding whether or not your small business can be helped by marketing automation software is a matter of resources and commitment. After the decision is made, a dedication to keeping the content funnel filled, in addition to managing the automation workflow is required.
If your small business is struggling to stay up with all that you are tasked with, or you would like to bring your business to another level, then you may need to take a close look at marketing automation software.
We can help you identify the pitfalls in your marketing processes and guide you to selection the right for you marketing automation software. To get a free marketing process evaluation, just contact us at http://resultsmarketing.biz.
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