Have you considered the smaller daily deal sites for your marketing?

Now that Groupon and LivingSocial are sorting out their businesses moving forward, smaller daily deal sites have emerged and are providing a good alternative marketing option to the smaller business. Although the name recognition of Groupon and LivingSocial is beneficial, a smaller daily deal site may be better for your business.


How daily deals can work for hyperlocal marketing

Many of these niche sites have the flexibility to adapt and change to your hyperlocal marketing needs. If your campaign needs fine-tuning or adjustment quickly, it's much easier to accomplish than with a larger company. They typically don't have investors to answer to, and can often make adjustments and decisions that for instance Groupon couldn't. They know that they need to come through for your small business, or your business will dry up. Also, in our social environment, and especially with a hyperlocal marketing campaign, word of mouth can offer both a positive and negative effect. Don't make the mistake of discounting smaller daily deal sites when you are searching for offers. They may be just what you need!

So who are these smaller daily deal sites?

There are a number of daily deal sites that cater to small business. The main benefit of these alternative deals sites is that a business is no longer trapped into buying huge inventories of deals, if you really don't have the business to allow for it. Also, support from a smaller site is far easier to come by, as you're not being passed over for businesses spending considerably more money than yours. Here are some of these companies you might consider giving a try: Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal.


Happy marketing,

Birgit