The Top 15 Website Sins

When it comes to leveraging your website, it often is about what you don’t do as much as it is what you do. This can ring extremely true on the subject of your website. There are many problems that can send visitors screaming into cyberspace to escape these grievous errors. Let‘s find out if any of these sound familiar to you.

1. No clear objective – According to DinkumInteractive.com you have about 4 seconds to convey what your website is about before "they" leave.
2. Not making the content scannable – We read in chunks, if you can't scan your web page and have the gist of it in a few seconds, you might turn off a substantial portion of your visitors!
3. Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all online traffic is mobile. Read here why
4. Not employing video on your site – Videos rule, but whatever you decide to do, avoid autoplaying music without exception!
5. No fresh, quality content – No tricky to read text, spelling or grammar boo-boos, or overly long pages.
6. No contact information – You want to make certain that customers can contact you when they choose to!
7. Not collecting email addresses – Establishing a list is one of the keys to long-term success online.
8. Not utilizing title and description Meta tags on your website – These can help you get indexed and ranked on the internet.
9. No social sharing buttons – Social media is a huge part of search engine optimization now, and you want to make your content shareable.
10. No or poor Calls-to-Action – You want an action from your visitors; ask for it!
11. Poor site navigation – and make sure that every pages on your website include links back to your home page.
12. Not optimizing your images – Make sure you use the ALT and TITLE tags for any images or videos you are using.
13. Flash – Besides being hard for Google to read, it can be overly irritating to your visitors!
14. No method to measure your progress – Do you have some sort of web metrics measuring your stats? If not, you’re flying blind.
15. “Intro” pages – These are artifacts of an earlier age, and these days obstruct your site content.

These are just some of the most important aspects of a well designed and leveraged website.  If you need help, be sure to contact us.  We offer a free website evaluation to help you get started.

Much success!