Mobile Email Open Rates Are on Fire!

Email marketing can be tricky enough without us making the job even more difficult. With mobile email open rates rising rapidly, it can be a virtual death sentence for your business should you overlook optimizing your marketing emails for small screens.

Don’t Accept Ugly Marketing Emails – Do Something About It!

Mobile email open rates are on fire! According to a study by Knotice.com, mobile opens made up 36 percent of all email opens in early 2012. Also, it’s by far (by 74 percent!) the preferred method of communication by online adults. And it’s not just phones on one platform either. ReturnPath reports that iPhones account for 59 percent of the open rate share, iPads 26 percent, Androids 14 percent and Windows phones and devices less than 1 percent. The takeaway here is that it’s not simply phones, and not necessarily out and about.

Here are some tips for optimizing your emails for mobile

So not to leave you without a plan for perfecting your marketing emails, here are a few workable tips that can help ensure your marketing messages show up how you want them to!

• If you want your emails read, especially on a mobile device, make them short and sweet. Create interesting and enticing headlines and content that keep the recipient hooked, as it’s extremely easy to delete an email from a mobile device!
• Keep your image files small, as large files take far longer to load, and this can be a disaster as many won’t wait, and just move on, before they’ve even viewed what you’ve got for them.
• Keep your font sizes inside your main content a minimum of 14, and headlines around 30. Anything below 13 will get automatically changed by the iPhone, and can destroy your formatting.
• Make your calls to action large enough for easy tapping. A typical adult finger covers about 45 pixels, so bear that in mind.
• Test your emails on different platforms before sending them out. Better safe than sorry!

Optimizing your emails for mobile isn’t a little something you should get to when you can – it's a big deal you want to do today! You can be sure your competition is!  If you need help, we are here to serve.

Much success!