Why Mobile Websites Are Important For Local Businesses

Are mobile websites important to businesses?  The answer is YES, for most.  And here is why:

• There are 285.6 million mobile subscribers in the United States -- that’s 91% of the population! CTIA
• Smart Phones will pass PCs as the search device of choice by 2013 Gartner
• One-third of mobile searches are tied to local. Google
• Mobile search will represent 20% of all search traffic by 2012. RBC Capital Markets 
• $2.2 billion of physical goods will be purchased via mobile device in 2010. ABI Research

What all of this means to you is this:  If your website is not smart phone friendly, you are losing potential business.

Isn't it true that before we purchase anything these days we like to know a little more about what we looking to buy?  Description of product or service, price, availability and closest source.  In addition to the basic information, most of us will make a buying decision based on reviews (or complaints) that have been posted about the product/service in question.  What this means, for any business to succeed, it must ensure that it can provide important and relevant information that its potential customers will want.  AND that the information must be presented in a way it can be found quickly on a mobile device.

So do yourself a favor right now and search for your website on your smart phone to see how it presents.  If you have to scroll around a lot to find address, phone number, specials and reviews, it's time to think about getting a mobile friendly website. Just like it is up close and personal, you have less than 15 seconds to make that first hand impression.

Mobile friendly websites can be done easily and don't cost a lot of money to do.  But they can bring the fastest return on investment for the local business owner.

Mobile friendly websites is just one of the many services we provide to increase the overall online visibility for local businesses.  You can click here for more information.