Why You Should Take Another Look at Email And Text Messaging To Build Your Customer Base

Since the introduction of social networking sites such as Twitter, Facebook and LinkedIn the way we interact online today has changed forever. And of course YouTube has added a whole new dimension to marketing. Social Media and YouTube is great for branding one's business, engaging with one's prospects and customers and highlighting one's areas of expertise.  Certainly the number of businesses who are choosing to invest in this new viral trend has grown substantially and now is the time for you to do the same with your business. If you haven't integrated social media into your marketing mix, you are missing the boat and lots of new and repeat business. However, adding email and text messaging to your marketing mix to build your business is something that should not be ignored.

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Marketing a business using email and text messaging comes with a number of benefits that other types of marketing cannot provide. And here is why:  Not everyone is ready to buy when you are ready to sell.  Some may be in the beginning of the buying cycle just searching for available options, some may zero in on possible merchants that can provide the item they seek at the best price and some may be ready to buy now.  A well thought out email campaign can lead a prospect to the desired conclusion, which of course should be that they have to buy from you. Texting by its nature can be used to announce time limited deals, promotions and limited announcements prompting buyers to take action now. A great tool to shorten the buying cycle. 

Unlike social media, an email or text message sent will be received by the recipient almost instantly.  With a good subscriber list you will find that around 94% of all text messages sent today will be read and nearly everyone who subscribes to your SMS program will then see it. Given that almost everyone now has a smart phone and is searching for providers on their phone, the possibilities are endless.

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As you know that those who have subscribed have chosen to receive your offers or promotional messages then you know that they are actively interested in your product or business. That means.  there is the bigger possibility that they will choose to make a purchase from you.

But as is with all things worthwhile email marketing and text messaging does require a little effort. First you need to collect email addresses and cell phone numbers consistently. Then I always recommend that you create a plan of action: plan it, create it and stick to it.

You will find it well worth your efforts.