The New Rules of Marketing

Track your Local Business Keywords using Google Analytics


One of the little known features of Google Analytics is the Auto-Tagging feature, which helps measure the performance of your keywords. This is especially useful if you use PPC marketing methods since it will help you see which of your keywords are resulting in the most conversions.

Auto tagging allows you to tag each of your keywords. Google Analytics then tracks each keyword and gives you a keyword performance report.

Here is how to set up the Auto-tagging feature in your Analytics account:

1. Sign into your Google Adwords account
2. Click on the My Account Tab
3. Look for where it says Tracking and click on Edit
4. Check the box for Destination Url Auto-tagging
5. Click on save changes

With these 5 simple steps, your analytics account will be updated with the auto-tagging feature and you can now receive reports about your Adwords campaigns and how each of your keywords is converting.

Armed with this information:
• You will know how much traffic each keyword is generating
• Which keywords are converting the best
• Help you to modify your PPC ads to include the best converting keywords and to remove the poor performance keywords.
• You can improve your search engine optimization by revising your web and article content to include high-traffic and high conversion keywords and using these keywords in your title tags, meta tags and descriptions across your articles, videos, podcasts and other content.

As you can see Google Analytics can provide very useful information about your website that you could not possibly extract on your own. This free tool can definitely be used to improve your site design, SEO, marketing strategies and boost overall sales.