5 Tips on How to Effectively Use Location Based Marketing

You can no longer ignore the fact that business is heading to where you live. You prove it to yourself every day you head out of the house equipped with your smartphone, ready, willing and able to find and conduct business and pleasure while on the go. So, since this is where the business is, it makes sense to make sure your business is planted firmly in the path of this wave, and also profit from location based marketing.

5 Ways you can profit with Location Based Marketing

1. Complete your local listings - According to Yext, businesses are losing at least $10.3 billion dollars a year simply by neglecting to get their business information updated and available on their profiles and sites. This is a cardinal sin, and something that should be addressed immediately. If your company is not being found, your competition will be! Make sure you get your listings correct on sites like Google Local, Foursquare, Yelp, Facebook, MapQuest and any others you are using.
2. Incentivize reviews - Nothing makes someone want to help you like you providing them with a reason to! Rewarding people who review you can be an easy, cost-effective way to engender social proof, and a number of happy customers as well!
3. Shower your customers with perks - Related to the above, make sure it is worth their while to return repeatedly. There are numerous ways to do this including coupons, a loyalty program, backlinks and more.
4. Use coupons and daily deals - According to Entrepreneur, location-based marketing works by not only pushing ads out to your existing customers, but by allowing new customers to find out about you. This is easily carried out by daily deal sites, as well as simple coupons sent via messaging.
5. Engage with your customers - Don't make the error of failing to talk back to customers or prospects who are enquiring. If you do, you will most definitely reap the negative feedback you deserve! Take the few minutes necessary to answer, particularly when it pertains to customer service, and avoid a social media meltdown!

Location-based marketing is a marvelous way to develop your presence in your local market. Schedule a Free Location Based Marketing Evaluation and start using it today!